Interaction Engineering

We always keep in mind that any tool is ultimately aimed at serving people's purposes, no matter if a huge industrial machinery or a car dashboard is concerned. 

When our customers ask us to support them in designing a user interface for a machine, the first step for us is to go to the field and understand what tasks operators are supposed to carry out with it. We also go through scientific papers, international standards, regulations, and guidelines, according to each industrial domain, but nothing could replace getting in touch with the real users.

When we re-design a product or develop a new one, our first task is to understand how can we "help machines help people".

We do that by working on the Software, Hardware and graphical layout of the HMI by applying a model based design approach. 

Our team is a mix of ergonomics, usability and technical competences.

We support our clients not only in selecting the most suitable target (HW and SW), according to their market needs, but especially in optimizing Human-Machine Interaction by making the most out of the selected target - being that a Desktop, Mobile or Embedded application. 

Our HMIs are tailored for different industrial domains, with an in-depth knowledge and expertise in safety critical domains, such as automotive, avionics, agriculture, earth-moving machineries, manufacture, household appliances, and biomedical.

We think that a great job, in particular when based on a conceptual work such as interface design, is a job that produces tangible outputs by answering specific questions, such as: 
" How do people interact with technologies?"
"How can the interaction be improved?"
"What is the best choice I can make?". 

Those evaluations are made by considering the level of acceptance of a technology, the related workload, and the trust level. In other words,we askourselves if that technology will be used, how much effort is required to use that, and if the customer will trust such product.

Indeed, every product or service has a user and he or she will be the final evaluator.

For this reason, since the very early stage of development, we try to understand if the final product will be appreciated by the end user. We do that by testing the usability and user experience in terms of effectiveness, efficiency, and pleasantness. 

Tests and measuraments become a major step for justyfing specific company decisions, in preventing misplaced features at any time in the development process, thus leading the re-design process.